Word: bromo
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Dates: during 1960-1969
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Warner-Lambert also makes Listerine, Rolaids, Bromo-Seltzer and Oh Henry candy bars. The Pristeen executives I tried to get in touch with had all just returned from a conference in Puerto Rico, and were not enthusiastic about talking to me. I did speak to Miss Peggy Prag of Papert, Koenig, Lois advertising agency who devised the original advertising campaign for the product...
...spectacle probably should be called "Son of Roller Derby." Seltzer, 36, is the son of Leo ("Bromo") Seltzer, the man who dreamed up the Roller Derby and turned it into a national craze in the late 1940s. In those days, TV programming became so saturated with helmeted skaters that the sport suffered a severe case of overexposure and soon faded to a few games a year, mostly in California...
...trumpet Pristeen, a new product of the Warner-Lambert Pharmaceutical Co., whose sales of Listerine, Roiaids, Bromo-Seltzer and some 1,500 other items added up to more than $700 million last year. Pristeen is, the ads say, "a vaginal spray deodorant" that ought to "be essential to your peace of mind about being a girl." Warner-Lambert executives claim that the multimillion-dollar Pristeen print media campaign is bigger than that for any other new toiletry product in 1969. Pris-teen's chief competitor is FDS (for Feminine Deodorant Spray), a similar product manufactured by suburban Chicago...
...under powers granted it by Congress in 1962 to prevent the sale of drugs for which overblown advertising claims have been made. In last week's test case, the victim was the Warner-Lambert Pharmaceutical Co., maker of some of the best-known products on the market (Listerine, Bromo-Seltzer, Dentyne, Smith Bros. cough drops...
...Warner-Lambert has long been a dynamo of invention. Actually, 90% of its drug sales come from products more than ten years old, which is practically a century in that business. The line includes such venerable medicaments as Sloan's Liniment, Smith Brothers Cough Drops, Listerine, Rolaids, and Bromo-Seltzer. Warner-Lambert's newer directions are the result of a corporate turn-around wrought by a man who never ran a business before becoming its president eleven years ago: two-term (1947-54) New Jersey Governor Alfred Eastlack Driscoll...