Word: bromo
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...trumpet Pristeen, a new product of the Warner-Lambert Pharmaceutical Co., whose sales of Listerine, Roiaids, Bromo-Seltzer and some 1,500 other items added up to more than $700 million last year. Pristeen is, the ads say, "a vaginal spray deodorant" that ought to "be essential to your peace of mind about being a girl." Warner-Lambert executives claim that the multimillion-dollar Pristeen print media campaign is bigger than that for any other new toiletry product in 1969. Pris-teen's chief competitor is FDS (for Feminine Deodorant Spray), a similar product manufactured by suburban Chicago...
...under powers granted it by Congress in 1962 to prevent the sale of drugs for which overblown advertising claims have been made. In last week's test case, the victim was the Warner-Lambert Pharmaceutical Co., maker of some of the best-known products on the market (Listerine, Bromo-Seltzer, Dentyne, Smith Bros. cough drops...
...Warner-Lambert has long been a dynamo of invention. Actually, 90% of its drug sales come from products more than ten years old, which is practically a century in that business. The line includes such venerable medicaments as Sloan's Liniment, Smith Brothers Cough Drops, Listerine, Rolaids, and Bromo-Seltzer. Warner-Lambert's newer directions are the result of a corporate turn-around wrought by a man who never ran a business before becoming its president eleven years ago: two-term (1947-54) New Jersey Governor Alfred Eastlack Driscoll...
...result of a king-sized headache of its own. Founded in 1884 by Elkhart Physician Franklin Miles, who started off with a liquid sedative known as Dr. Miles' Nervine, Miles remained a small company until the early 1930s, when it brought out Alka-Seltzer. Though archrival Bromo-Seltzer had already been marketing an effervescent powder for years, Alka-Seltzer soon moved ahead to become a dyspeptic nation's favorite (it now outsells Bromo-Seltzer 4 to 1). After packaging powdered coffee and lemon mix for K-rations during World War II, Miles Laboratories became in the postwar years...
...drugs, over-the-counter drugs and beauty preparations-with Bristol-Myers products. Another is to pit the company's major divisions against one another by bringing out several types of the same product; thus Bristol-Myers markets a variety of hair tonics (Vitalis, Score, Fitch, Vitapointe), cold pills (Bromo-Quinine, Clinicin, 4-Way) and deodorants (Mum, Ban, Trig). Still another Schwartz principle is to stimulate in his subordinates what he calls "the constant abrasive of disagreement." His top men, most of them in the 40s, are distinctly non-sycophantic. "They argue with me," says Schwartz, "and they keep...