Word: bronco
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Dates: during 1980-1989
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...road between Baton Rouge and Shreveport, La., is so bumpy that freight haulers avoid it by going some 130 miles out of their way through eastern Texas. Says Trucker John Wooley, a former rodeo cowboy: "That road just tears a rig apart. It's like riding a bucking bronco." In California, Highway 101 outside San Jose is full of holes. Says Jon Carroll, a senior editor at New West magazine: "There are many blood alleys in California, but this one leads the parade. An absolutely terrifying driving experience...
...mechanical bulls that tempt and toss the urban cowboy sell for $7,500 each, about $5,000 more than they cost Gilley's Bronco Shop Inc. in Houston to manufacture. The bionic beast is mounted on a pedestal and powered by a 5-h.p. electric motor that is operated by remote control. El Toro has graded levels of difficulty, working up from a bovine shimmy designated One to a shake-and-break Ten. The headless, vinyl-and-steel contraption was developed as a teaching aid for rodeo cowboys by New Mexico Inventor Joe Turner, who sold his patent...
...WHOLE ALBUM--taking a cue from the title--seems devoted to the growing middle-American fantasy of donning one's Frye boots and Stetson, grabbing a Miller, and riding a bucking bronco out west. America is now Marlboro Country and it's hard to miss the growing fascination with ranch types on TV commercials, or the fact that Kenny Rogers sold $45 million worth of records last year. Steely Dan has joined the stampede. Granted, it might be parodying the way of life, but even that's not clear...
...viewer is to find the battle of a snake and a mongoose reprehensible, but applaud the climactic spectacle of two brawling men making hamburger out of each other's bodies. It says something about the American body aesthetic that Eastwood's previous picture, the innocently droll Bronco Billy, failed at the box office while Philo and Clyde, the Ape Man and the Ape, have moviegoers queuing and cheering...
Ever since John Travolta mounted a mechanical toro at Gilley's Club in Pasadena, Texas, suburban cowboys everywhere have been taking the bull by the horns. "It's a macho thing," says Jerry Willrich, manager of Gilley's Bronco Shop, which sells the El Toro machine to bars around the country for big bucks ($7,495). "A guy has to beat that machine and show off for his women." Manhood, however, has been riding for more than a few falls...