Word: bronco
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...wheeling around a ranch. Recently, however, despite frequent refinements and the introduction of the station wagon and light-truck Jeeps, Kaiser's grip on the domestic market has been weakened by a couple of upstart Jeep-style sports models: International Harvester's Scout and Ford's Bronco. Moreover, the profit margin on sales to the military, still a large chunk of the company's U.S. business, has felt a pinch. As a result, Kaiser Jeep owes its 1965 operating profits of $4.9 million (on sales of $311 million) mostly to its overseas sales...
...sales. The light trucks have even inspired some leisure-time cousins: small, rugged vehicles that are designed for camping, recreation and family hauling. To satisfy this market, Chevrolet has introduced the Chevelle El Camino, Ford has brought out a Ranchero on a Falcon chassis and a rugged, all-purpose Bronco roadster. Harvester is pushing its Scout, and Kaiser has a strong-selling civilian model of the Jeep...
...bridle by several established procedures. The Mexican method was subtle but brutal: the horse was slowly starved and beaten into docility. The American method was stupid but decent: a man jumped on the horse's back and rode him till the man was thrown or the bronco was busted. The Indian method was noble and humane: immobilized by ropes, the horse was approached by his master, who spoke to him softly in "horse talk," stroked his body until every part of it had been touched and every fear assuaged, then mounted the pacified animal and quietly rode away...
...ROUNDERS. This amiable western spoof is enlivened by Henry Fonda and Glenn Ford as a team of shiftless bronco-busters trapped in a love-hate relationship with an obstreperous horse...
...ROUNDERS. This amiable western spoof is enlivened by Henry Fonda and Glenn Ford as a team of shiftless bronco-busters trapped in a love-hate relationship with an obstreperous horse...