Word: bronowsky
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Dates: during 1980-1989
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...although Civilisation won a large audience in England, nobody thought it was likely to change the shape of cultural TV itself. In this, everyone was wrong. If it had not been for Civilisation, none of the didactic series that came after it, starting with Jacob Bronowski's Ascent of Man and Alistair Cooke's America, would have been made. What clinched the BBC's enthusiasm for the large format was the American market. Nobody in England in 1969 could possibly have foreseen how America would take Lord Clark of Civilisation to its heart...
...equally dismayed colleague at the Jet Propulsion Laboratory, B. Gentry Lee, Sagan sought sponsors for a TV film on space exploration. What they ended up with was an agreement with KCET, the Los Angeles PBS station, for an even bigger project: a full science series somewhat like Jacob Bronowski's acclaimed The Ascent of Man, with Sagan as guide and principal author. Ascent's British producer, Adrian Malone, was even recruited to ride herd on the enterprise...
Even in normal times gold has held a special attraction. As Jacob Bronowski wrote in The Ascent of Man: "Gold is the universal prize of all countries, in all cultures, all ages." Charles de Gaulle spoke almost lovingly of "gold, which never changes, can be shaped into ingots, bars, coins, which has no nationality, and which is eternally and universally accepted as the unalterable fiduciary value." From the biblical references to the gift of the Magi, to the modern-day totem of triumph in Olympic competition, gold holds a mystic promise. Says Smelser: "Gold resides in the subconscious...