Word: bronston
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Before Sophia Loren agreed to make El Cid in Spain, she demanded everything from a $200-a-week hairdresser to a $200,000 salary for ten weeks' work. Producer Samuel Bronston obliged. But Sophia has now filed furious suit against Bronston Productions Inc. in New York State's Supreme Court, charging a grievous breach of contract. On a 600-sq.-ft. billboard facing south over Manhattan's Times Square, Sophia Loren's name appears in illuminated letters that could be read from an incoming liner, but-Mamma mia!-that name is below Charlton Heston...
...tricky below-decks devices, such as names in boxes (a favorite for musical directors and choreographers). Then there is the "as" line for disgruntled second fiddles and for stars who take a quick look at the competition, then dive strategically for last place. Thus, by contractual agreement, ads for Bronston's King of Kings must end with the words "and ROBERT RYAN as John the Baptist...
...Samuel Bronston, who produced the year's most embarrassing epic (King of Kings), also produced its only satisfactory superspectacle-thanks principally to Director Anthony Mann...
...Samuel Bronston; Allied Artists). Don Rodrigo Diaz de Bivar, Spain's greatest military genius, was born circa 1043 of noble yet obscure descent. Nevertheless, so extraordinary were Don Rodrigo's courage and character that at 28 he became commander in chief of the armies of Castile. Not for long. The able but treacherous King Alfonso VI, jealous of his vassal's victories and virtues, banished him. Undaunted, Don Rodrigo gathered an army of admirers, and off and on for 30 years beat back the Moslem armies. Though generally far outnumbered, he never lost a battle...
Ballads by the bushel have since embellished the fame of El Cid. Pierre Corneille made him the hero of France's first great play, Le Cid. Jules Massenet turned the play into an opera. And now Samuel Bronston. who recently made an appalling spectacle of the life of Christ (King of Kings), has produced the first film version of the legend. Inevitably, the picture is colossal-it runs three hours and 15 minutes (including intermission), cost $6,200,000, employs an extra-wide widescreen, a special color process, 7,000 extras, 10,000 costumes, 35 ships, 50 outsize engines...