Word: brooklyn
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Dates: during 2000-2009
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MARY SCHARTAU, BROOKLYN...
Perhaps the best way to convey the horror of what happened at Fort Hood would have been not to present the nearly life-size face of a killer on your cover but to share photos of his many victims. Mary Schartau, BROOKLYN...
Tricarico traces the mainstreaming of the term Guido to what he frames as a "moral panic" racing through the media in relation to a 1989 racial incident in the predominantly Italian neighborhood of Bensonhurst in Brooklyn. But he pinpoints the real birth of the Guido subculture to the 1970s. If the movement has any guiding icon, it's young John Travolta and his many incarnations: Tony Manero in Saturday Night Fever, Vinnie Barbarino in Welcome Back, Kotter and Danny Zuko in Grease. Today, there are message boards for self-described Guidos and Guidettes to chatter (www.njguido.com...
Mary Schartau, BROOKLYN...
...agencies argue their efforts give them insights that can benefit their conventional customers. "We do a lot of learning this way," says Barnett of Brooklyn Brothers. "It gives us a greater understanding of clients' businesses." Another potential payoff, says Ruth Mortimer, associate editor at Marketing Week, is that collaboration can inspire greater creativity and risk-taking. For the launch of Relentless, Erasmus created a 30-minute surfing documentary to position the brand for the extreme-sports set. "It's a more sophisticated type of advertising than we're used to seeing with Coke," Mortimer says...