Word: broom
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...what Coke calls a "one-sight, one-sound, one-sell" approach based on the slogan that "Things Go Better with Coke." Fortnight ago at Pepsi-whose slogan is "For Those Who Think Young"-New President Donald Mclntosh Kendall, after only a month on the job, wielded a broom that swept out six vice presidents and will brush in a revamped, decentralized distribution system aimed at making Pepsi a more powerful challenger to Coke...
During Saud's absence Feisal, as Premier, pushed ahead with a new-broom campaign to sweep the king's sons (an estimated 32 in all) out of the palace, and to make a start on reforms in the feudalistic monarchy. On paper at least, Feisal has abolished slavery, and he is even stumping oasis villages promising schools, hospitals, housing and freshwater wells. By slipping arms to the royalists fighting in Yemen-something he denies-Feisal has helped the fight against Nasser expansionism...
Engaged in a game that's known in the trade as Nameville, highly paid admen and eager auto executives seldom rest in their search for something new. Among a crop of 1964 models previewed recently in Detroit were cars yclept: the Pontiac Brougham (pronounced broom), after England's Lord Brougham (1778-1868), who designed the original four-seater carriage; the Mercury Comet Caliente, which is "hot" in Spanish and hot in Detroit; the intermediate Chevrolet Chevelle-with the additives "300," "Malibu" or "Malibu SS"; and the Chrysler 300-K, which is simply the next after...
...that the voice of the Good Shepherd should find a clearer echo over there than among us?" The renewal of Roman Catholicism, Earth concludes, summons Protestantism to seek its own renewal, "to sweep away the dust before the door of our own church with a careful but nevertheless mighty broom...
Even in an age of sexual laxity, the marquis was often in prison for sexual offenses. In a frolic in Marseille, four prostitutes took turns flailing De Sade with a twig broom (they had refused to use his favorite whip studded with nails). Then De Sade fed a girl candies which she claimed were poisoned, but which De Sade insisted were only aphrodisiacs. The girl became so ill she went to the police. De Sade, who skipped town in the nick of time, was condemned to death in absentia and burned in effigy. When he ran off with his wife...