Word: bror
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Dates: during 1940-1949
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...retail trade was 30 to 35% above a year ago; retail profits were even higher. Last week Sewell Avery's Montgomery Ward reported $20,558,000 net profit for the six months ending July-nearly three times as much as a year ago. There was other insulation: Bror Dahlberg's Celotex Corp. (wall board, asphalt and gypsum products) piled up profits of $2,436,330 for the nine months ending July 31, 400% over...
This is the vision of short, hardheaded, vigorous Bror Gustave Dahlberg (62), president of Celotex Corp. No idle dreamer, artist's son Dahlberg promoted the original company which developed an insulating board out of a waste product (sugar cane stalks after the juice is squeezed out) and sold these boards to a building industry which knew little about heat insulation. A sugar famine and 1929 put Celotex into receivership. Reorganized under Dahlberg, Celotex acquired control of Certainteed Products Corp. (roofing, gypsum, plaster), began to merchandise many of the products required to build a house. Celotex makes Cemesto-a waterproof...