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...invested his profits in buying the local comic-book store. And sure, he claims that moviemaking--especially with his girlfriend as leading lady and a close buddy as producer--is "an easy way to avoid manual labor." But what about the pressure of writing the script for Warner Bros.' big-budget Superman Lives? "I got $325,000 and six weeks to do it," he says. "But I procrastinated, so I had to write it in a week." He is developing a TV series. His next film, Dogma--a satire in which God is a woman, Jesus is black and drug...

Author: /time Magazine | Title: MY GENERATION BELIEVES WE CAN DO ALMOST ANYTHING. | 6/9/1997 | See Source »

...they'll gladly take a bargain where they can get one. But McDonald's biggest problem is that customers are, increasingly, just as happy to go elsewhere for their junk-food fix: to Burger King for arguably better burgers, to Wendy's for better variety, to Starbucks and Einstein Bros. for better coffee and bagels in the morning, and to Boston Market or any number of gussied-up supermarkets for dinner. Says Greenberg: "I really believe our restaurants are running better today than we were six years ago; but I think our competition is also running a lot better today...

Author: /time Magazine | Title: MCDONALD'S: FALLEN ARCHES | 6/9/1997 | See Source »

...immigrant clothing salesman, Jerry worked on Mad Ave. before meeting Simpson, who had been the "house hippie" at Warner Bros. "Don was a brother as well as a partner," says Bruckheimer. "He was a small-town boy who grew up in the studio system; I was the city boy who was always the outsider." Their first film together, the Jazzercise tape called Flashdance, earned $95 million at the U.S. box office in 1983, back when that was real money...

Author: /time Magazine | Title: CINEMA: HOT PLANES, CRASHING CARS AND BURLY GUYS | 6/9/1997 | See Source »

...this has come at a heavy price. Fogerty's wondrous new album, Blue Moon Swamp (Warner Bros.), follows a decade of anger, frustration, fear and hard-won resolution. But you don't hear the turmoil that went into the making of these songs. Instead you feel the confidence and ebullience of an artist renewed, covering the ground at the height of his power, even if the album's 12 tunes work out, on average, to one every 10 months or so. Ask him why the album took so long, and Fogerty, 52 this week, has an explanation as honest...

Author: /time Magazine | Title: MUSIC: SONGS OF SURVIVAL | 6/2/1997 | See Source »

...fight that continues to this day. "I haven't been paid properly in 17 years," Fogerty says. "That will give you a handle on why I was so angry." He didn't record again for almost 10 years, and when he did, on 1985's smashing Centerfield (Warner Bros.), he got in some licks at his adversary in a hard-driving tune called Zanz Kan't Danz, with a chorus that warned: "Zanz can't dance/ But he'll steal your money/ Watch him or he'll rob you blind...

Author: /time Magazine | Title: MUSIC: SONGS OF SURVIVAL | 6/2/1997 | See Source »

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