Word: bros
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...advertising (though millions will be lavished on print and TV ads), without cozying up to a single critic (though rave reviews are nice), he can secure a client's name in people's minds. "Publicity isn't a buckshot medium," says Robert Friedman, a senior vice president at Warner Bros. "It's very carefully directed. Putting the best face on a picture is a good way of getting people into the seats for that first weekend...
...staunch Republican who served as Richard Nixon's Secretary of Commerce, Peterson, 62, has been a consistent and vociferous critic of the Reagan Administration's economic policies. In 1982, while chairman of the investment banking firm Lehman Bros. Kuhn Loeb, he co-founded a bipartisan group that warned of the mounting U.S. budget deficit. Still one of the most powerful men on Wall Street, Peterson now heads the Blackstone Group, a smaller investment house specializing in corporate takeovers and leveraged buyouts. His new book, On Borrowed Time: How the Growth in Entitlement Spending Threatens America's Future, written with Neil...
Under the fluourescent "FLO" of the Florsheim'sShoes sign was the jewellers' beautifully carvedmarble entrance; a tiny door led into a lobby withtwo brass elevators. I wanted Farr Bros., on the8th; the elevator doors opened into a slightlyancient little world completely removed from theglitz eight stories below. There were six or sevenglass and wood doors in the hallway. Next to theelevator, which had bare blue and red bulbs forits up/down signals, was a glass mail chute with abrass-embossed eagle on the slot...
...fraternities are still centers of Animal House-style saturnalias, many others have been forced by the new laws to clean up their activities. A number have instituted "dry rush" at parties, eliminating the heavy alcohol factor. Even the theme parties that once had such titles as "Beer with the Bros" have changed. Now fraternities sponsor barbecues, volleyball tournaments and even "Tradition Nights," at which alumni speak to the chapter about career opportunities...
...Blanc's memoir makes clear, his heart and vocal cords belong to the real Toontown, Warner Bros., in the days when Yosemite Sam and Pepe Le Pew were as popular as Bogart and Boyer. For those who care, Blanc reveals the secrets of the stars: why Bugs Bunny speaks with a Brooklyn accent, why Porky stutters, and why Daffy Duck lisps. Those who do not care, as Blanc concludes, are desthpicable...