Word: bros
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...rules are largely unchanged from that first small competition. Participants ("Mo Bros", in the Movember lingo) organize as individuals or on teams to grow the best mustache they can during the month of November, raising money from sponsors. Movember has even invented a way for women to participate - "Mo Sistas" support the cause and raise money on their own, with some sporting a mustache necklace (which consists of small mustache emblems available in a variety of colors and styles). (See video of the battle of the beards...
...Garone says the mustache's retro appeal helps make Movember the ultimate viral campaign, dubbing the Mo Bros "walking billboards" for their cause. This allows the organization to operate on a razor-thin margin, spending next to no money on marketing. It's impressive considering the average age of the Movember participants is 31, an age group not known for being charitably inclined. "When you don't normally rock a mustache, people ask you about it and it opens up conversations," Garone says. "A large part [of our success] is through this incremental word of mouth...
...latter part of the '80s, Albano assumed his biggest nonwrestling role, as one-half of the titular duo on the animated and live-action Saturday-morning cartoon The Super Mario Bros. Super Show! But even when he no longer had his trademark beard, it was impossible to mistake him for anyone else. He was, as he regularly quipped, "Often imitated, never duplicated...
...Warner Bros., the studio behind Wild Things, had been plenty apprehensive about director Spike Jonze's ages-in-the-making version of the 1963 Maurice Sendak classic, which is essentially a kid-size retelling of the Tarzan or Sheena-style fable about a white person becoming the monarch of a remote land. This was no sure-shot, cuddly animated feature but a spikier live-action fantasy - essentially an art-house fairy tale - whose special effects were, as co-screenwriter Dave Eggers, marvels, "just people in big suits." Think of the beasties as members of the Snuffleupagus family, with a Catskills...
...Meatballs, which on the previous four weekends had ranked in the top three spots and on Oct. 15 cracked $100 million at the North American box office. It's an open question whether the Jonze movie can show those steady legs, but for now, Wild Things is making Warner Bros.'s heart sing...