Word: bros
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...burly and taciturn Alabaman who has rebuilt Time Inc. (parent of TIME) into a publishing dynamo, will oversee the subscription-based businesses, including AOL, Time Warner Cable and Time Inc. Bewkes, 50, who has led HBO to critical acclaim and rising profits, will add to his portfolio the Warner Bros. and New Line movie units, Warner Music, the WB network and the Turner cable networks such...
...stuff they don't want us to find is buried in the back--starting with the footnotes. Read about the company's pension plan; if its projected annual rate of return is more than 7.5%, a shortfall could bite into future earnings, and "you should be concerned," says Lehman Bros. accounting expert Robert Willens. Watch for off-balance-sheet liabilities, a fancy term for financial risks that the company hopes will never come home to roost, and for development costs that are capitalized instead of expensed. These factors don't mean you should shun a stock; they mean you should...
...this interest in off-kilter characters that led him to the original Insomnia, a 1997 Norwegian film. When he found out Warner Bros. was planning a remake, he applied for the job. The producers wanted a more established director, but they came around after a private prerelease screening of Memento. Steven Soderbergh, a Nolan fan, signed on as an executive producer. Although Insomnia's budget was 10 times Memento's, says Soderbergh, "I felt the odds of making a distinctive film would be increased if they hired somebody young and hungry...
Sony had a simple marketing campaign, with those billboards featuring a masked red-and-blue character and the release date (perhaps inspired by Warner Bros.' immensely successful tease for the Batman franchise in 1989). But the real genius was knowing what people cared about: the Date. It was also having a product that did not need marketing. "We knew that people know what Spider-Man is. We didn't want to come in with bombastic catchphrases," says Avi Arad, president of Marvel Studios. If a star saves 30 minutes of character exposition, a superhero probably saves a full hour...
...blazingly original collage of martial arts, Oscar-winning special effects and high-toned philosophy borrowed from sources as diverse as Plato, the Bible and Snow White. Since Larry and Andy Wachowski, the fraternal directing duo, had always envisioned The Matrix as part one of a trilogy, Warner Bros. quickly put not one but two more Matrix films into production. "The first movie was like The Hobbit for The Lord of the Rings," says producer Joel Silver. "It's the setup to the big story...