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...year low for most of 2001. Behind the move is an improving overall outlook at Coke, including healthier bottlers that presumably will be more aggressive with holiday and supermarket promotions - key tasks that fall to them. In late March, analysts at Credit Suisse First Boston and Lehman Bros. upgraded their opinions of Coke stock to buy and strong buy, respectively. Coke estimates that unit sales in the first quarter rose as much as 5% worldwide as well as in the key North American market, which had grown just 1% a year earlier...

Author: /time Magazine | Title: Has Coke Lost Its Fizz? | 4/6/2002 | See Source »

David Larible takes his clowning very seriously. The star of Ringling Bros. Barnum & Baily Circus, the Italian-born Larible is a veritable font of circus history and knowledge, which he surrounds with his own philosophy about clowning. As a performer, Larible not only tries to work the current trends of popular culture into his act, but also the members of the audience as well. "Working with the audience is the most important part of what I do," says Larible. "We have fun together." TIME.com talked to the seventh-generation circus performer about life in the circus, his unique approach...

Author: /time Magazine | Title: Interview: David Larible | 3/29/2002 | See Source »

...coming off a couple of seasons with Barnum's Kaleidoscape circus, which is a one ring circus. Most European circuses are one ring circuses, while Ringling Bros, and most American circuses are three-ring shows. How does that difference affect your performance, and do you have a preference...

Author: /time Magazine | Title: Interview: David Larible | 3/29/2002 | See Source »

...They are two totally different things. Kaleidoscape was what it's like for a singer to give a concert with just a piano at Carnegie Hall. Ringling bros. is like that same singer giving a concert with a 22-member band at Madison Square Garden. It's hard to say what you enjoy most. In some respects I enjoy Kaleidoscape much more because it gave me an opportunity to show an American audience another side of me that they never could have seen because in the Ringling show it always bing, bing, bing, bing, be funny, be fast, and make...

Author: /time Magazine | Title: Interview: David Larible | 3/29/2002 | See Source »

Although studios send most of their trailers to theaters on individual reels, they are allowed to put one of their own trailers on each print of their movies. Just last month Warner Bros. generated considerable buzz for its summer release Eight Legged Freaks--a knowingly schlocky movie about giant spiders--by attaching its hilarious, action-packed trailer to the vampire flick Queen of the Damned. Audiences were cheering, though not for the main attraction; in this case, the trailer really was the best part of going to the movies...

Author: /time Magazine | Title: Movies: Triumph of the Trailers | 3/18/2002 | See Source »

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