Word: brosterman
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Dates: during 2000-2009
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Brace yourselves. A new wave of wine marketing is upon us. Julie Brosterman found herself drenched in it as she strolled the aisles of a Rite Aid in Los Angeles. Surrounding her were towering displays of pink and white wines in bottles bearing such flowery names as Seduction and White Lie. Brosterman, creator of the website womenwine.com derisively dubs them the Virginia Slims of the wine trade...
...wine buffs, debuted in July 2005; it even has a sex column, "The Sensual Side." And Mulligan has seen a long-term rise in women signing up for classes. Back in 1982, classes at the Wine Center "were predominantly male," she says. "Now our classes are about fifty-fifty." Brosterman's website is another indication. The site, designed to appeal to women who want more from wine than a flirty label, offers a buying club with some sophisticated choices and travel opportunities for women wishing to take wine-tasting trips like the one featured in the 2004 film Sideways...
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