Word: brotherhoods
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...black hand, both denim-clad and handcuffed together at the wrists. For Italy's Benetton, the ubiquitous purveyor of knitwear, the photo seemed ideal for its long- running ad campaign stressing harmony among the races. Ironically, the giant retailer now finds itself accused of racism. "Handcuffs do not convey brotherhood," says Donald Polk, president of the New York Urban League, which has been flooded with complaints about the ad from those who feel it depicts a black man under arrest. Says Vittorio Rava, Benetton's worldwide advertising head: "We thought of the campaign as anti-racist." Benetton's next series...
...elections in 22 years, King Hussein offered a piece of advice: avoid voting for "extremists." But when voters went to the polls last week, they ignored his warning in fairly spectacular fashion. With 647 candidates running for 80 seats, the biggest winner turned out to be the fundamentalist Muslim Brotherhood. Its candidates and supporters won 34 seats. The Communists and others of the far left also made gains. By contrast, the moderate factions that Hussein has entrusted with day-to-day power for more than two decades suffered heavy losses...
...King pronounced himself "quite satisfied" with the election outcome. But the potential exists for Muslim Brotherhood legislators to form a coalition with radical leftists to embarrass him. To be sure, the Hashemite King retains the power to disband Parliament and rule without it. But after calling the elections under popular pressure, he would presumably be reluctant to exercise such authority...
...United Colors of Benetton" campaign in 1984. The ads picture handsome youths of diverse nationalities often standing arm in arm. The purpose of such ads is not just to appeal to ethnic customers who might identify with people in the ads but also to pitch an alluring sentiment of brotherhood. Esprit, a San Francisco-based sportswear company, went one step further by putting its employees in ads. Says Esprit spokeswoman Lisa DeNeff: "We sat up and said, 'Hey, why not us?' We had a lot of great-looking folks here. Many were ethnically different...
...striking unions, the Communications Workers of America and the International Brotherhood of Electrical Workers, are taking a tough stand on what has become an emotional and high-stakes labor issue: medical benefits. In an era of rising health-care costs, companies are trying to shift more of the burden to employees. Workers, on the other hand, look upon their medical benefits as hard-won rights that have become essential to maintaining their standard of living. Declared picket signs last week: CUTTING OUR HEALTH BENEFITS IS SICK...