Word: brouhaha
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Dates: during 1940-1949
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Chief beneficiary of all this brouhaha is Doughnut Corp.'s board chairman and controlling stockholder, Adolph Levitt. Operating a chain of bakeries after World War I, Levitt found that Salvation Army lassies had made doughboys doughnut-conscious, that the new market thus created needed a mass-produced doughnut, uniform and digestible. After engineers produced for him an efficient doughnut machine, Pioneer Levitt organized Display Doughnut Machine Corp. (later Doughnut Corp.) to sell it to independent bakers. In 1925 Levitt put out a standardized mix, later supplied patrons with optional trade names (most famous: Downyflake, Mayflower...