Word: browed
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With prices from a shilling (20?) to three-and-six (70?), the Philharmonic tour brought out working folk in swarms. In Manchester, the inevitable man-in-the-pub exclaimed: "It's made me find out I'm a bloody high-brow...
Pioneers in the use of high-brow art in advertising (they had already got the Dole pineapple people to hire top-flight U. S. artists to paint pineapples in Hawaii -TIME, Feb. 12), N. W. Ayer suggested that the De Beers syndicate buy paintings by famous modernists, reproduce them in color alongside their diamond ads. The De Beers syndicate obediently bought about $20,000 worth of modern art by such headliners as Picasso, Matisse, Dali, Derain, Dufy, Marie Laurencin, got ready to reproduce them, by expensive color processes, as diamond...
...Plays of the Sea), Producer Wanger decided to show Hollywood and the world a new high in artistic publicity. With the help of smart Manhattan Gallery Director Reeves Lewenthal, he hired nine of the best U. S. painters he could get to go to Hollywood and paint real high-brow pictures of scenes from the movie (TIME, June 10). The stunt cost Producer Wanger $50,000, left him the owner of enough good contemporary U. S. art (twelve canvases) to put him into the running as one of Hollywood's leading collectors...
...companies try to turn a profit by a low volume-high price policy. Yet their big business in discs is in the popular 35?-to-75? record field. Record manufacturers have always explained the low volume of classical record sales on the ground that there are comparatively few high-brow record buyers. But two years ago one record manufacturer, Columbia's President Edward Wallerstein, began to think there might be another explanation...
Many a great painting has sold for as much as $40,000 or more, but few engravings or prints have ever brought such a price. When really valuable prints are sold, the broker is usually a high-brow art dealer. But last week a print did bring $40,000, and the agent who made the fabulous sale was a cut-rate department store, Manhattan's R. H. Macy...