Word: brower
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Dates: during 1960-1969
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...been expanding faster than we know how to handle it--and so we get smog and famines and ugliness. Growth for its own sake has somehow been confused with progress," Brower tells his audiences. And then, since the slogans are easy to ignore, he recites a list of some of the most outstanding mistakes planned in the name of progress--tapping the Yukon River for California, building an SST, or damming the Mekong in South Vietnam...
...full-time environmentalists in the world, Brower is Executive Director of the 60,000-member Sierra Club. The group began with an interest mostly in mountaineering and California, but grew as it became more and more vocal in battles over remaining hunks of wilderness. Stubbornness and publicity now have given it the de facto leadership of the conservation movement. Full of brilliant pictures by photographers like Ansel Adams and Eliot Porter--plus redolent quotes from Thoreau or Robinson Jeffers--its "Exhibit Format" books and paperbacks are selling quickly. Brower has edited most of them. The Coop can't keep Sierra...
This is a very effective, but deceptive, self-portrait. Brower is really balancing arguments on three levels--as visionary, public relations man, and social scientist. The juggling usually works...
...BROWER has put the Sierra Club in its position of leadership because he knows how to advertise and has enlisted the support of professional advertising men. The Exhibit Format books and posters are designed to attract buyers and to leave a message. Sierra Club films are available to groups, and organized trips into the wilderness grow more popular every year. Now he is planning buttons and bumper stickers--on pollution ("Keep Our Air Visible") or population ("How Dense Can People Be?", "Good Breeding Can Be Overdone"), or just for irony: "Save the Pan Am Building." While other groups...
...unbroken living chain that extends back to the origin of life on earth. From a long-ago beginning down to each of us here, it has never failed to reproduce itself well." The concept of "organic wholeness" is more than just an observation; it is an ethic, and Brower is calling for the cultivation of a conscience in the way we treat the earth...