Word: browning
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Dates: during 1990-1999
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Harvard, however won the most important contest on its three-game road trip by shutting out arch-rival Yale, 2-0, last Saturday to remain undefeated in the Ivy League and tied with No. 16 Princeton and Brown at the top of the conference standings...
Everything was riding high for Brown and Co., and they didn't disappoint. The issue delivered exactly what had been hyped. The buzz level remained high after the release as news organizations used the published text to justify questions to the President and First Lady about the President's past indiscretions. And after reading the piece about George W., another George W., conservative columnist George Will, declared the Texas governor unfit for the presidency because of his disregard for civilized English. That's quite an impression for a magazine premiere to make...
...Talk wants to thrive, it's going to have to drop such pretension. Sure, a magazine can cover celebrities, but the people who run it just can't be obsessed with becoming celebrities themselves. Unfortunately for Talk's staff, Brown may have already ruined that for them by grabbing for the spotlight rather than letting the magazine naturally shine...
...only problem with Talk. For starters, Talk needs a redesign. The black cover is awful. It looks sinister and sleazy, which may attract a certain audience, but not the intellectual yet celebrity-obsessed audience Talk wants. The inside design is just as bad. Maybe their "European visual sensibility," as Brown calls it in the first issue, just doesn't translate across the pond. It looks like a poor man's Rolling Stone. Rolling Stone is innovative in its design with its varying type faces and sometimes crowded text; Talk is just an imitator with its jumbled look and muddled theme...
Talk also has a unique backer. It is co-owned by Miramax, the film studio. This makes for great cross-promotion opportunities. Already, some of Miramax's new home videos feature advertisements for Talk with Brown talking about--what else?--her new magazine! I'm sure Miramax movies will soon find a promoter in Talk, either in advertisements or in exclusive stories. Pretty soon, we'll probably even see a movie with first-issue cover girl and Miramax Oscar winner Gwyneth Paltrow as Tina Brown in "Talk: The Tina Brown Story." And I don't think it's a coincidence...