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Word: brownout (lookup in dictionary) (lookup stats)
Dates: during 1940-1949
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Usage:

...Middle Western cities which have gone through the war in a nighttime blaze of neon lights, the brownout that went on last week was a shock. In Chicago, the usually bustling Loop was deserted; there were no long queues at theaters. In Detroit, late shopping housewives complained that they could not find stores. In Denver, barnyard lanterns blossomed on store fronts...

Author: /time Magazine | Title: Cold Facts | 2/12/1945 | See Source »

...lights went on again-within reason-all over the U.S. After 14 to 18 months of dimout, cities along the East, West and Gulf Coasts were told to relax and light up-but not too much. Chief reservations: 1) Washington suggested that a "brownout" (midway between total darkness and every movie marquee ablaze) would help save electricity and fuel; 2) Army & Navy men warned that if enemy submarines should crop up in force again off U.S. coasts, out the lights must go; 3) OCD officials promised that there would still be an occasional air-raid drill...

Author: /time Magazine | Title: CIVILIAN DEFENSE: Brownout | 11/8/1943 | See Source »

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