Word: browns
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Dates: during 1990-1999
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...very first feature spread of the very first issue of her new magazine, Talk, editor Tina Brown's formula of mixing high culture and low comes into view like a pop in the nose. It's a haute-fashion shoot at a real Las Vegas boxing match, with a model, dressed by Helmut Lang, cavorting with Tony Curtis and George Foreman. On the cover, Hillary Clinton looks heavenward as if invoking divine guidance for her husband's "sin of weakness," Gwyneth Paltrow crawls on a leopard-print rug, and George W. Bush looks as if he's about...
...impressive riff, but is it a tune for today? Brown is coming out with an old-fashioned general-interest magazine, like Look or LIFE, at a time when publishing is gaga for websites and niches. Yet if anyone could dust off the genre, it's probably Brown, one of America's most successful magazine editors--if you're measuring in buzz rather than bucks. She's the one who put the glitz into Vanity Fair and the news into the New Yorker. When an editor who's won an astonishing 14 National Magazine Awards decides to cook from scratch, expectations...
...this helium weren't enough, Brown had the good fortune to be evicted from her preferred launch-party site by New York Mayor Rudy Giuliani when he learned that Hillary, his Senate rival, would be on Talk's cover (and not because party givers had planned to festoon the Brooklyn Navy Yard with thousands of condoms featuring the Talk logo). Undaunted, Brown went higher in the pantheon of landmarks and nailed down the Statue of Liberty. The buzz intensified when a prepublication parody on the Internet swept through the chattering classes, promising pieces about "celebrities who have died but still...
...midst of all these exclamation points, the correct attitude was to be sick of it already without having seen it. But Brown has created something that shouts READ ME, if only because it's much more raw and immediate than anything else on the stands with such an arty sheen and mainstream aspirations. She's foraged for voices outside the media hothouse and let them vent as if they were at a dinner party (or logged on to e-mail). Physically, the magazine owes its effect to European large-format glossies like Paris-Match and Stern. A run through...
STOKING THE STORK Just as the first test-tube baby comes of age--Louise Brown turned 21 in July--there's a major advance in in-vitro fertilization. Waiting four days instead of three before transferring an embryo from the lab dish to the mother's womb can increase the odds of the implantation's success. The new technique is called blastocyst transfer...