Word: browser
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Dates: during 1990-1999
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...deal is relatively straightforward: in exchange for $4.2 billion (roughly 10%) worth of its high-flying (if arguably inflated) stock, AOL gets all of Netscape, right down to the last cappuccino machine. These are indeed dark days for the Mountain View, Calif., start-up. The company whose trailblazing browser jump-started the World Wide Web back in 1994 was supposed to become the fastest hot rod on the Infobahn. Instead, Bill Gates sideswiped it into a ditch and left AOL to strip the wreck for parts: a browser, a website and a treasure chest of software. How well AOL exploits...
...BROWSER. Its lofty 80% market share back in heady '95 turned out to be a high-water mark for Navigator, the software jewel in Netscape's crown. Then Microsoft stuck its competing Web browser, Explorer, on millions of Windows desktops and grabbed roughly half the market with uncanny speed (the Justice Department is still trying to figure out exactly how that happened). Under AOL's wing, Navigator could once again take the lead--if Case decides to switch AOL's built-in browser from Explorer to Navigator. The problem is that if Case drops Explorer, AOL could lose its happy...
...both the next generation of industry-standard PCs and Microsoft's effort to do to Java and Sun's Solaris operating system what it did to Navigator with Explorer. In fact, McNealy's primary motive for supporting the Netscape buyout may be the prospect of saving the Netscape browser. One of Microsoft's big advantages is its ability to integrate its Windows and browser software, offering customers a soup-to-nuts package deal. With AOL on his side, McNealy can offer a similar deal--as long as Case decides that a healthy Navigator is more important to him than keeping...
...sprawling, vertically integrated e-commerce company, nasty intramural conflicts are inevitable. When Jeff Bezos upgrades Amazon.com's server software, for instance, will he buy it from AOL, which is the host for arch-competitor Barnes & Noble? Will the Internet service providers who compete with AOL choose Navigator as their browser, and thus enrich their fiercest rival? How will McNealy feel when AOL creates enterprise tools for NT as well as Sun's Solaris...
...Internet browser known as Netscape Navigator 1.0 was launched, and the world--or at least the World Wide Web--changed with the click of a mouse. Within four months 75% of all Net users were peering at the Web through the window of the Netscape browser. Netscape's co-founder Marc Andreessen and his band of brainy programmers grabbed the world's fastest-growing market despite an entrenched competitor: NSCA Mosaic, the breakthrough browser Andreessen himself had helped write as a student at the University of Illinois...