Word: browser
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Dates: during 1990-1999
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Point your browser to www.pcs-foreveryone.com...
Point your browser to www.pcsforeveryone.com...
Point your browser to www.pcsforeveryone.com...
...that what technology has taken, technology can restore. Take the problem of "magic cookies"--those little bits of code most Websites use to track visitors. We set up a system at Pathfinder in which, when you visit our site, we drop a cookie into the basket of your browser that tags you like a rare bird. We use that cookie in place of your name, which, needless to say, we never know. If you look up a weather report by keying in a zip code, we note that (it tells us where you live or maybe where you wish...
Privacy advocates like Grouf--as well as the two companies that control the online browser market, Microsoft and Netscape--say the answer to the cookie monster is something they call the Open Profiling Standard. The idea is to allow the computer user to create an electronic "passport" that identifies him to online marketers without revealing his name. The user tailors the passport to his own interests, so if he is passionate about fly-fishing and is cruising through L.L. Bean's Website, the passport will steer the electronic-catalog copy toward fishing gear instead of, say, Rollerblades...