Word: browser
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...fact, when that first phone launched, most people believed that the apps it would run would be retooled Web apps - you'd visit a New York Times mobile website that was optimized for the iPhone's browser, for instance. (One popular theory advanced by Apple insiders is that Steve Jobs himself was against an Apple apps play for a long time and only came around to the notion late in the iPhone's development.) Look at the lip service Apple itself paid to the "Web 2.0" integration - developing for the iPhone would be as open and easy as creating websites...
...funny thing happened on the way to the App Store: native apps took off, probably beyond anyone's wildest expectations. Given a choice between using the browser and using native apps, for most iPhone users there was no choice. Native apps won, hands down. With more than 65,000 apps available for the iPhone today, some pundits speculate that apps use, rather than Web use, will be where all the action is within a decade. (See the 25 best blogs...
That threatens to marginalize Google, limiting its growth. The mobile world is becoming bifurcated: On one side sits the Google-dominated, browser-based Web and its related Web apps. On the other sits native applications that you download to the iPhone (and other closed-platform phones), that keep the user occupied and contained in a world that's as cut off from Google as is Facebook, another Google bête noire...
...with a free and open Web. That's its brilliance. Google dominates the Web platform. The more you use the Web, the more likely you are to use its hugely popular search products, and the more ads Google will sell, targeted at you. It doesn't really matter which browser you use to get there - Internet Explorer, Firefox or Google's house browser, Chrome - as long as you use Google Search, Maps and any of the other suite of fine, free Google products...
...than the Web. The iPhone is all about apps - not browsing the Web. Virtually any site you can think of, from the New York Times to the Huffington Post, is exponentially better when viewed via a dedicated iPhone app than it is when visited via the iPhone's browser. (See the top iPhone applications...