Word: browsers
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...that what technology has taken, technology can restore. Take the problem of "magic cookies"--those little bits of code most Websites use to track visitors. We set up a system at Pathfinder in which, when you visit our site, we drop a cookie into the basket of your browser that tags you like a rare bird. We use that cookie in place of your name, which, needless to say, we never know. If you look up a weather report by keying in a zip code, we note that (it tells us where you live or maybe where you wish...
Privacy advocates like Grouf--as well as the two companies that control the online browser market, Microsoft and Netscape--say the answer to the cookie monster is something they call the Open Profiling Standard. The idea is to allow the computer user to create an electronic "passport" that identifies him to online marketers without revealing his name. The user tailors the passport to his own interests, so if he is passionate about fly-fishing and is cruising through L.L. Bean's Website, the passport will steer the electronic-catalog copy toward fishing gear instead of, say, Rollerblades...
...time is now; the turf is the Web; and the enemy is Netscape, whose browser market share still dwarfs Microsoft's. The Apple deal makes Microsoft's Internet Explorer the default browser for all future Macs, yet another coup for Gates, who is painfully aware what a threat the Web poses to the OS standards whose implacable rigidity led to Microsoft's rise in the first place. Gates spent the Web's first two years pretending it didn't matter and the next two frantically refocusing his company on the Net and snapping up anything that might further that goal...
...BARKSDALE With Microsoft's browser destined for every Mac and Windows PC, is Netscape's the new Betamax...
...take 40 quadrillion years to solve the puzzle; the online team did it in eight months and in the process gave software designers new insights into building better security systems. Hackers have become so adept at finding security holes in the Internet that Netscape, maker of the leading Web browser, pays a bounty for any chinks in the program's encryption armor that are reported to the company...