Word: bruces
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Dates: during 1940-1949
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...there is ever an editorial argument between them, it is settled at the breakfast table. In general, Bruce, the general manager, is king in corporate affairs, and Beatrice, the idea woman, is queen in the Journal's shiny test kitchens and its fashion incubators. When one is away, the other rules both roosts. There is plenty of give & take between them and their staffers, who are encouraged to speak their minds and often...
Anonymity Is Out. The two chief reasons for the Journal's huge success are both named Gould. They appear on the masthead in 12-point type as "Bruce Gould and Beatrice Blackmar Gould, Editors." They are far better known to the public than most of the editing confraternity, because of such journalistic didos as cozy "interviews" with notables like Eleanor Roosevelt and Harold Stassen, which were actually written by Gretta Palmer and J. C. Furnas, respectively...
...Bruce and Beatrice have been collaborating since college days. They went to the State University of Iowa together, married in 1923, worked on Manhattan newspapers, and wrote short stories...
Theatre Guild play of 1929, Man's Estate, which for a time paid them $1,000 a week; Bruce Gould was already working on Curtis Publishing Co.'s Saturday Evening Post when shrewd George Horace Lorimer sent the Goulds to the Journal in 1935. As Beatrice was bringing up their daughter Sesaly, she insisted on spending only three days a week at the office-and still does...
...Front Career. The Goulds' offices are in Philadelphia (where Bruce has the bigger office) and Manhattan's RKO Building (where hers is bigger and chintzier). They split their week between New York, Philadelphia and "Bedensbrook," their 120-acre farm near Princeton, N.J., where the rooms are much more casual than the ones shown on Journal decorating pages...