Word: brugmann
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Dates: during 1970-1979
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...with their original audience, the postwar baby-boom generation now moving into its 30s. At Denver's Straight Creek Journal and Seattle's Weekly, the average reader's age is 35. "Politics doesn't sell on the front page since Viet Nam," says Bruce Brugmann, 43, editor and publisher of the San Francisco Bay Guardian (circ. 35,000). "We put politics on the front page, but we have to highlight it with where to find the best sandwich...
...drifted dangerously far from their original purpose, that perhaps they were betting too heavily on special sections and entertainment guides and not enough on investigative reporting and all-round hell raising. "You have to create a product that no one else can duplicate," warned the Bay Guardian 's Brugmann. "If you're sitting on your ass, thinking that you can make it on listings or a couple of entertainment articles, you're going to be out of business...
...that the problem was not that simple, since the city's power is tied in with an entire gridwork of PG&E's installations in northern California. Now a feasibility study on buying out PG&E's San Francisco power system has been initiated, creating for Brugmann a generous amount of ill will from...
...Brugmann's next assault was aimed at "SuperChron"-the Examiner and Chronicle, which have merged their printing, circulation, business and advertising departments. When syndicated Washington Columnist Nicholas von Hoffman cited the merger as an example of monopoly, "SuperChron" refused to run his column. Brugmann tried to buy advertising space in both papers to run the Von Hoffman piece, but was refused. When he accused the Examiner and Chronicle of playing monopoly, an ad salesman retorted, "We're not a monopoly. There are lots of places you can go to advertise. Why, you can go right across the street...
...Brugmann is now testing the Newspaper Preservation Act by suing the Examiner and Chronicle under the First Amendment for abridging freedom of the press...