Word: brumagim
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Dates: during 2000-2009
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...media blitz of over a dozen television and radio appearances—primarily during the trip taken by Megan M. Brumagim ’04 and Nitin Shah ’04—promoted Let’s Go’s newly updated guides for 2003, which came out in December...
...part of the series’ new look and feel, Brumagim said, guides now focus on a more flexible travel experience, and include options for higher-end accommodations and volunteer opportunities to encourage what Brumagim called “sustainable travel...
...guides’ distinctive thumb logo no longer appears on the cover—Brumagim said the logo no longer fit the guides’ style...
...budget travel, they have a greater scope of prices for restaurants and accommodations. This newly-expanded range is an effort to appeal to a “broader audience,” including professionals in their 20s who don’t want to stay at youth hostels, Brumagim said...
Editors expect feedback on the redesign from St. Martin’s Press, which is in direct contact with bookstores, according to Brumagim...