Word: brumagim
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Dates: during 2002-2002
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...Most of the changes were driven by Let’s Go itself,” Brumagim said. “We felt we hadn’t really instituted large-scale changes in a long time. It’s something that we really fueled from within the company...
...guides have glossy covers and are printed on higher-quality paper to resist wear and tear, Brumagim said. The books are also more compact to make them easier for travellers to pack, she said...
...guides’ distinctive thumb logo no longer appears on the cover—Brumagim said the logo no longer fit the guides’ style...
...budget travel, they have a greater scope of prices for restaurants and accommodations. This newly-expanded range is an effort to appeal to a “broader audience,” including professionals in their 20s who don’t want to stay at youth hostels, Brumagim said...
Editors expect feedback on the redesign from St. Martin’s Press, which is in direct contact with bookstores, according to Brumagim...