Word: brummel
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Dates: during 1960-1969
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...idiocy of the American public, that lives under the constant romantic delusion that in order to be attractive a man must be young and handsome, has made it incapable of understanding Jackie Kennedy's choice. Aristotle Onassis may not be Beau Brummel or Paul Newman, but he can offer a way of life that most of us only dream about and few men can offer any woman, no matter how beguiling or famous she might...
...trees," but it is a fair sample. It is larded with arcane phrases like "tip him a settler" (knock him out), epithets like "nipcheese" (a parsimonious person), verbs like "fadge" (to make sense). Male characters do not dress; they are accoutered, like Achilles, in the armor prescribed by Beau Brummel, who, as every Heyer reader knows, not only taught Englishmen to wash, wear clean linen and conservatively cut clothes, but invented a boot polish with a special magic ingredient-vintage champagne. Its plot is frothy and prolix. Charles Fancot, the second son of now-defunct Lord Denville, comes home...
With money from its first public stock issue last February, B.V.D. has acquired four firms. First was Beau Brummel Ties, Inc., which has sales of $4,000,000 and is the only moneymaker Kittay ever bought. Next came Mullins Mills and County Mills, which together sell $20 million in knitted outerwear. Two months ago, Kittay moved into women's undergarments, bought Flexees International, which makes girdles, bras and swim suits. Using prudent aggression, Kittay hopes eventually to lift B.V.D. to first place from its present fourth place in men's underwear, behind Fruit of the Loom, Cooper...