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...institutional president by incarnating democracy of the individual anointed by a show business political class," wrote Libération editor-in-chief Laurent Joffrin just days after Sarkozy's sparked a massive media frenzy with the revelation he's romantically involved with former model and millionaire heiress Carla Bruni. "He's perfectly integrated the oh-so-contemporary culture of reality TV made up of exposing the intimate, of popular speech, and of ferocious competition. The soap opera of his love life displayed on glossy pages is just an illustration of that...

Author: /time Magazine | Title: Sarkozy's 'Bling-Bling' Presidency | 12/20/2007 | See Source »

...News of Sarkozy's new relationship first broke on the website of the newsweekly L'Express. The magazine's editor Christophe Barbier told a French television talk show on the weekend that Bruni, a friend of his, had told him that she was involved with Sarkozy. That confirmed mounting rumors that Sarkozy was not alone in his palace bedroom. France's paparazzi have tailed the President for weeks in search of his mystery woman, and French television journalist Laurence Ferrari recently sued two gossip magazines for linking her romantically to Sarkozy. By Saturday, Sarkozy was apparently ready...

Author: /time Magazine | Title: Sarkozy and the Supermodel | 12/17/2007 | See Source »

...Leave aside the fact that Bruni - an heiress to a fortune from an Italian tire company - was once one of France's highest-paid fashion models. French voters have for decades prided themselves on keeping their distance from the sex lives of their Presidents. Indeed, it is widely assumed among the French that their political leaders have affairs, on the assumption that - as Henry Kissinger once noted - power is a great aphrodisiac. President Francois Mitterrand's decades-long affair outside his marriage was reported by journalists only after his child from the relationship appeared at his funeral. And during Bill...

Author: /time Magazine | Title: Sarkozy and the Supermodel | 12/17/2007 | See Source »

...front-page photo of Bruni - a startling break from Le Figaro's sober tradition - was highly controversial inside the paper's newsroom. Indeed, it was published after a last-minute order from publisher Etienne Mougeotte on Sunday evening, when he overrode the decision by the editors to feature France's Olympic swimmer Laure Manadou on page one. "This is a big bone of contention," Charles Jaigu, who covers Sarkozy for Le Figaro, told TIME on Monday. "But it is a new fact that we have to deal with." That new reality includes a sharp drop in advertising revenues...

Author: /time Magazine | Title: Sarkozy and the Supermodel | 12/17/2007 | See Source »

...France's newfound hunger for celebrity tidbits a sign of its increasing Americanization? Johnson says she believes Bruni's star status, coupled with the kinetic 52-year-old President, is driving the strong interest in Sarkozy's sex life. "The constellation of power and glamour is pretty irresistible, especially in a place as fashion conscious as this," she says. "This would be like Marilyn Monroe and John F. Kennedy." Among his detractors in France, the president has regularly been called "Sarko l'americain." And like Kennedy, Sarkozy has carefully crafted his image as the modernizing President who will shatter outdated...

Author: /time Magazine | Title: Sarkozy and the Supermodel | 12/17/2007 | See Source »

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