Word: brunswick
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...expected, the equipment for the new center will be supplied by Chicago's Brunswick Corp. But Brunswick's boss is a man who believes bowling is not everything. Since Benjamin E. ("Ted") Bensinger took over in 1954, he has turned what was a faltering firm producing only bowling and billiard equipment into one of the fastest-growing U.S. companies-with a line of products ranging from hospital beds to motorboats. Sales have risen from $33 million to $275 million last year; earnings from $692,000 to $26.8 million. Sales for 1960 are expected to exceed $350 million. Reflecting...
Awkward Period. Ted Bensinger, a great-grandson of the founder of the company (formerly called Brunswick-Balke-Collender Co.), was company president and second-in-command to his elder brother Bob, the chairman, when he became worried about Brunswick's almost total dependence on its bowling business. In the early 1950s he pushed through a small diversification program, turning out aircraft components and school furniture. But before he could do more, his _ worst fears came true. American Machine & Foundry Co. invaded the bowling market with its automatic Pinspotter, which eliminated pin boys-and started bowling on its boom...
Stop Loss. A phenomenon of the market in recent weeks has been a flurry of sudden, sharp drops in such old favorites as Brunswick, Universal Match and Thiokol. Many brokers blamed such flurries on the thinness of the markets: a comparatively small number of shares, bought or sold, cause a big change in price. To make markets broader, the New York Stock Exchange argues that margins, which now require a buyer to put up 90% of the price, should be reduced, since there is far less credit buying in the market than in any other segment of the economy...
...June 1954 story on Ampex pointed out that the boom in prerecorded tape was made possible by the company. Five dollars invested in a single share of Ampex in 1954 would now be worth $186. Similar stories have examined such rapid risers as Litton Industries (September 1958), Brunswick Corp. (September 1959), and a host of other growth companies...
...claim their title for many reasons. Most of them are found in new or rapidly changing indus tries that are either riding new trends or testing new frontiers of knowledge: electronics and missiles, which have spawned some of the best performers; recreation and leisure, where such firms as Brunswick Corp. (bowling equipment) and NAFI Corp. (pleasure boats) have profited by the move to the suburbs and extra leisure time; drugs, where an outpouring of new products has brightened the future of such firms as Schering and Merck; vending machines, which promise to bring a new era of merchandising; and foods...