Word: brushmen
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Dates: during 1957-1957
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There is nothing of the soft sell in the Pru's old-fashioned salesmanship. Like Fuller Brushmen, each agent has 300 to 400 families to cover. The Pru man gently but bluntly reminds his customer of the need for a "cleanup" fund to handle funeral expenses, explains what social security and company pension plans will provide. He asks his prospect if he wants to leave his family a home or just a mortgage; He talks about education for the children. "Invariably," says one Pru executive, "the worried prospect lays down a program he can't possibly afford." Then...
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