Word: brut
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...Harry Palmer in movies, Maxwell Smart and the men from U.N.C.L.E. on TV. Later a young generation of filmmakers found inspiration in the series' success. The past decade of high-tech adventure movies, from Star Wars to Raiders of the Lost Ark to RoboCop, would be unimaginable without the brut effervescence and special-effects expertise bottled in Bond...
...heaven." Also sour-sweet and metallic- tasting salad dressings "designed" by Gloria Vanderbilt and fool-the-eye chocolate Buffalo chicken wings packed with a container of blue-cheese dip. Something called Cowboy Caviar, made in California, was based on an old recipe for a Russian eggplant appetizer; and Le Brut d'Escargot, from France, proved to be ghostly, ghastly white snail's eggs that tasted like salty paregoric...
...where drinking is deeply woven into the fabric of social life. Changes now are also visible abroad. Thanks to a government sobriety pitch and a burgeoning fitness trend, in 1984 French consumption of table wine was down 4% from the year before. Diabolo Menthe (mint-flavored fizzy lemonade) and Brut de Pomme (a cider) are the latest nonalcoholic quaffs at cafes. "People used to drink wine with their meals as a matter of course," Claude Vilain, of France's Committee for Health Education, says. "Now it's something for weekends and guests." Perhaps, but whiskey drinking is on the rise...
...bubbly as an indulgence reserved for weddings, New Year's Eve parties and World Series locker rooms. But the current strength of the dollar has brought French brands within easier reach of the average American. Mumm's Cordon Rouge and Perrier-Jouët's Grand Brut, both priced at about $20 two years ago, now sell in the U.S. for as little...
...helping to quench demand for the real thing by duplicating la méthode champenoise. Two Spanish brands, Freixenet and Codorniu, have been produced according to the French technique since the 19th century. Freixenet's Cordon Negro, known for its distinctive black bottle, and Codorniu's Brut Classico both sell for about $6, yet critics have compared them favorably with French brands costing twice as much. Freixenet's shipments to the U.S. have grown from 540,000 bottles in 1979 to an estimated 9 million this year...