Word: brynjolfsson
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...Erik Brynjolfsson, a professor of management at M.I.T. who has done extensive surveys of individual companies on this issue, asked senior executives what they hoped to get out of their investments in computer power. Their four top goals: to improve service to customers, target new customers, improve quality of products or services, and reduce total costs. Only the fourth objective would have much effect on productivity statistics as they are currently measured, which reflects an old-fashioned bias toward things that can be readily counted. Nowadays, simply counting widgets doesn't tell us what's going on. Brynjolfsson likens that...
...than companies will be able to raise either prices or productivity--that is, output per hour. Productivity is in fact already sliding, as it usually does at this late stage of a business expansion, the increasing computerization of the economy notwithstanding. Even such computer enthusiasts as board members Erik Brynjolfsson, professor of management at M.I.T., and Timothy Bresnahan, a Stanford University economics professor, do not expect the machines to transform productivity that quickly...
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