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...creativity research, we refer to the three Bs???for the bathtub, the bed and the bus?places where ideas have famously and suddenly emerged. When we take time off from working on a problem, we change what we're doing and our context, and that can activate different areas of our brain. If the answer wasn't in the part of the brain we were using, it might be in another. If we're lucky, in the next context we may hear or see something that relates?distantly?to the problem that we had temporarily put aside...

Author: /time Magazine | Title: The Hidden Secrets of the Creative Mind | 1/8/2006 | See Source »

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