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Carla Cico, 41, the Italian-born CEO of Brasil Telecom (BT), ran in her first New York City Marathon in November. So did seven other BT employees--products of Cico's new company-wide fitness program. "It promotes discipline, preparation, focus, team culture," Cico explains. "We want to avoid the mind-set of the '90s, when so many telecoms went only for short-term results...
Since taking the reins at BT in February 2001, Cico has championed a long-term growth strategy. But she is also leading what she calls a cultural revolution, which has cut costs and boosted efficiency and which last year galvanized BT's 5,800 employees to bring in revenues of $2.6 billion--a 65% increase from 2000. According to Whitney Johnson, a telecom analyst at Merrill Lynch, Cico "pushes her managers hard and deploys her capital wisely...
...rejected Vodafone's €6.8 billion offer for Vivendi's stake in mobile-phone operator Cegetel. The sale could have eased Vivendi's crippling €19 billion debt. Just as importantly, to retain control of Cegetel Vivendi must now pre-empt Vodafone's bid for the shares held by BT and SBC, costing the cash-strapped company between €2.6 and €4 billion. Fourtou's gambit could pay off with a higher offer from Vodafone - a big gamble at a time when analysts think the company should cash in its chips and leave the table. "Having spent a long...
...offices and an equally dramatic ballooning of phone bills. Getting those costs under control is a priority for business, and CTP seems a good way to help. But so far most handset manufacturers aren't including CTP in their products. While fixed-line carriers, such as the U.K.'s BT, say they are potentially interested in exploiting the technology, handset manufacturers' biggest customers - mobile operators - aren't requesting it. "No one is going to own up to this, but there is a desire and real pressure on the part of mobile operators to limit its development," says Andy Brown...
...personal data stored in the one item you never leave home without?your cell phone. In recognition of the obvious, hybrid phone-PDAs such as Handspring's Treo began arriving in Asia this year. Now the xda, a versatile combo from British company mm02?a wireless spin-off from BT?may move the multipurpose devices closer to the mainstream...