Word: bubbleman
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Dates: during 1937-1937
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TIME readers will wonder why Bubbleman Bowman drinks top-hatted, barechested. In this picture Mr. Bowman is attending a fancy dress party, to which guests were required to travel by air. With two friends Mr. Bowman represented the famous three little men, which advertise Atlantic gasoline. On his hat is "Flash." The three men-"White," "Flash" and "Plus...
Blony's chief claim to commercial prestige is that it is bigger than any other piece of bubble gum offered for a penny. Base of all bubble gums is a synthetic rubber product combined with hydrogenized vegetable oils and synthetic resins. "Blony," which is flavored with what Bubbleman Bowman calls "fruit characteristic," weighs 210 grains and advertises "Three Big BITES for a penny," has made Gum, Inc. the biggest firm in the U. S. catering exclusively to the penny gum trade...
...Though Bubbleman Bowman was soon rich enough to keep a private plane, all was not clear sailing for Gum, Inc. Beginning in 1930 Blony's vivid pink base was supplied by a New York druggist named Franklin V. Canning, who agreed to sell the material to Gum, Inc. at no higher price than it could be got for elsewhere, and who supplied working capital in return for 50% (250 shares) of the stock. In 1932 trouble arose because a Wrigley subsidiary developed a better base which undersold Canning's. Consequently altercations between Canning and President Bowman resulted...
After a long, bitter legal battle during which Bubbleman Bowman spent most of his time scuttling around the Gulf of Mexico in a sea-sled, the Pennsylvania State supreme court upheld his reinstatement as president of Gum, Inc. last July. That month Gum, Inc. made $7,472, after six months' earnings of $49,000 on sales estimated at about $800,000. Bubbleman Bowman's only current worry is a suit by his estranged second wife, Ruth, who claims a verbal agreement to a half-interest in his holdings. Last week, after the first arguments were heard, Philadelphians believed...
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