Word: buccellati
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...spending customers never even enter the store, opting instead to shop by phone with their sales associate, who will call to tip them off on, say, the arrival of the extremely rare red-diamond necklace that would crown their collection. Or the associate might call about the $150,000 Buccellati diamond and 18-karat yellow-gold cuff, which would just match the piece they bought last spring. Across the way in handbags, the season's Chanel bags didn't even make it to the floor. They never do. Long before the stock arrives, associates have matched bag styles to customer...
...open a special room showcasing its high-end collections?from $3,500 Kieselstein-Cord earrings up to a million for Siegelson vintage pieces. Customers looking to spend extravagantly will be offered a private setting in which to view exquisite jewelry from such names as Michelle Ong, De Grisogono and Buccellati...
...Pierre Hotel that no Fifth Avenue window shopper would know it exists. Ferragamo, a shoe salon, is set back from the avenue and not easily spotted by the unknowledgeable. "Most of our customers are celebrities," says Piero Nuti, general manager of Ferragamo. "We seldom see anyone else." Silversmith Ugo Buccellati is happiest when his sales force entertains only two customers a day. Gucci, which has two boutiques on the same block, spurns lunch-hour shoppers by simply closing for lunch-an Italian tradition that Manager Antonio Cagliarini explains is "good for the employees and for our type of business...
...Rome stock exchange, the avenue's Italian stores are all privately owned family enterprises. Some, like the proliferous Valentino-who operates nearly 80 retail outlets round the world-have been forced to franchise a number of their shops, but keep a firm hand on their agents. Buccellati and Bulgari are brother acts: one brother minds the store in New York while the others produce the jewels back home. Salvatore Ferragamo, who got his start making shoes for Silent Screen Stars Mary Pickford and Pola Negri, left his business to his widow, six children and a nephew. Mario of Florence...
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