Word: buck
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Dates: during 1930-1939
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Your great story of "Duke's Design" and good old "Buck" Duke (TIME, June 26, p. 55), brings up some of the Duke stories which cover the Carolinas like Buck Duke's Southern hydroelectric power lines and are almost as numerous throughout the South as 5? bags of Duke's Mixture and Bull Durham smoking tobacco...
There is one that Buck Duke used to tell on himself, of the time Mrs. Duke was dragging him through Europe into art galleries, cathedrals, etc., and while visiting Canterbury Cathedral, Buck felt tired. He seated himself in the nearest pew which happened to be the choir stalls. Quickly a sexton came up and asked if he would move for he was in a stall reserved for nobility. Buck Duke is reported to have asked the sexton, "Who in the hell do you think I am?" The sexton politely backed off and asked "Who, sir?" and Buck answered "Duke...
Lank, goateed President Few, an old Southern gentleman who traces his distinguished ancestry back to the Revolution, had been head of little Trinity for 14 years before Buck Duke histed him to eminence. He followed Buck Duke's instructions to the letter (excerpt from Buck's indenture: "I advise that the courses at this institution be arranged, first, with special reference to the training of preachers, teachers, lawyers, and physicians, because these are most in the public eye, and by precept and example can do most to uplift mankind...
...good to be identified entirely with one family (which has given it, all told, some $40,000,000), President Few celebrated Trinity's centennial this year by starting a centennial fund, got 1,300 contributions. Present at the centennial celebration was Duke Endowment Trustee Doris Duke Cromwell (Buck's daughter...
Shrewd old Buck Duke saw to it that his University should remain Dukensian even after his death. Not only did he forbid the University to sell its Duke power stocks, but he directed Duke Endowment trustees (mostly officers in the Duke companies) to withdraw his money from the University Whenever it ceased to be operated "in a manner calculated to achieve the results intended hereby...