Word: bucked
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Dates: during 1960-1969
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Died. Richard John Talsh, 73, onetime editor of Cottier's Weekly and Asia Magazine, founder and president of the John Day Publishing Co., whose stable of authors included his wife. Pearl S. Buck; after a series of strokes; in Hilltown...
...styles; collars, stiff with whalebone, rose above the ears, cravats required pounds of starch, and coats became bosomy with padding. French aristocrats, in a wave of Anglophilia, embraced the fad-although, the author notes, they confused the thin-wristed dandy with his county cousin, the fox-hunting buck...
...besides Eisenhower who were once generals." For the correct answer, the Arthur Murray studios handed out "$25 in free lessons." But all too often, said FTC, the lucky winner found that he had to buy a complete course to collect his prize. FTC also rapped the "Lucky Buck" contest ("Check your dollar bills. If any of the serial numbers contains a 5 and 0 you've got a winner"), and objected to high-pressure sales talks which it said "coerce" prospects into signing up for dance courses...
...like everyone else, soon ran into the formidable ambitions of James B. ("Buck") Duke, a North Carolina tobaccoman who had set up many factories, manufactured the first successful U.S. machine-made cigarettes. Duke pressured the other major tobacco manufacturers to join him in the American Tobacco Co., which became known as "the Tobacco Trust." "I don't intend to be swallowed by Duke," said Reynolds. "If he does, he'll have a bellyache the rest of his life." But Duke did swallow Reynolds by undercutting its plug prices?and Duke soon had his bellyache...
...give Buck Duke hell." Doubtful Dromedary. Though cigarettes were still considered effeminate and had less than 10% of the market, Reynolds decided to bring out Camels in 1913 in a package decorated with a very sick-looking animal. Recalls former Director R. C. Haberkern: "He was atrocious. He had pointed ears, his head was bad, his feet looked like sweet potatoes." The problem was not solved until the Barnum & Bailey circus came to Winston-Salem, and the Camel people got a look at their first dromedary, Old Joe. Old Joe was promptly photographed, drawn for the package. (When Reynolds tried...