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Joining Pepsi's quest for O-mentum are advertisers like Audi ("Progress is beautiful") and Ikea ("Embrace change"). Trying to make a buck off the zeitgeist is an old story, but these ads also capture a particular mood of today. America right now is like some kind of agitated subatomic particle holding two opposite charges at once: dread and excitement. Just so, these ads convey both desperation--someone, please, buy something!--and the thrilling sense that a big change is afoot in the country's mind-set. (See pictures of the best Obama inaugural merchandise...

Author: /time Magazine | Title: Pop Goes Washington | 1/21/2009 | See Source »

...other hand, is not something you've seen before: a comedy with four protagonists all sharing the same body. The title character (Toni Collette) is a Kansas woman with two kids and three alternative personalities, or "alters": T, a trash-mouthed 16-year-old; Buck, a gun-loving redneck (and a dude); and Alice, a '50s-style prim housewife. Which makes for complications, as when hubby Max (John Corbett) must spurn T's advances because "Tara wouldn't like...

Author: /time Magazine | Title: TV's New Beginnings | 1/15/2009 | See Source »

...average dollar spent on infrastructure ricochets into $1.59 worth of short-term growth - a bit better than aid to states or broad-based tax cuts and a lot better than tax cuts for businesses or investors - increasing food-stamp or unemployment benefits packs even more bang for the buck...

Author: /time Magazine | Title: How to Spend a Trillion Dollars | 1/15/2009 | See Source »

...Francesco Rutelli, the former Rome mayor and Italian Culture Minister who now heads the city council opposition, is not impressed. Rutelli says Rome's current center-right administration's ideas for expanding culture are just rehashed, low-brow plans to make a quick buck. "Gladiators at the Coliseum? Compliments for originality," he quipped. "They must have had a think tank of Nobel laureates working in secret to come up with this...

Author: /time Magazine | Title: Can Gladiators Help Sell Rome's Coliseum? | 1/14/2009 | See Source »

...with a $50,000 fine. Eichenaur was described by the Fort Worth Star-Telegram as the owner of a "posh hunting ranch" in the small east Texas town of Bedias. The ranch, Circle E, advertises exotic hunts and charges $12,000 or more for a large white-tail buck with record-setting antlers that trophy hunters value...

Author: /time Magazine | Title: Why Are Deer Being Smuggled into Texas? | 1/7/2009 | See Source »

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