Word: bucket
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Dates: during 1960-1969
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When other companies moved in on the compact market with racy V-8 engines and bucket seats, A.M.C. was styled out. With growing national prosperity, the desire for compacts and economy faded. And for the small segment of buyers still primarily concerned with economy, high production costs make A.M.C. Americans $200 to $300 more expensive than throaty little Volkswagens. The Volks, though smaller and lighter than the American, outsells it better than 4 to 1 in the economy market, for which they compete...
...that pledge; the closest his complex now comes to providing the instruments of war is in its production of trucks and transport planes for the West German Bundeswehr. Patiently rebuilding from defeat, Krupp diversified to the extent that Krupp-owned concerns now turn out not only locomotives, aircraft, huge bucket dredgers and machine tools but even mineral water and orchids. Last year Krupp sales amounted to well over $1 billion, thus proving the point made by one of Alfried's corporate aides, who says pridefully: "Peace pays...
...Them Guns!" Yet right down to the end of its existence, the corps produced memorable men and moments. Captain Bill McDonald was a white-haired curmudgeon who stood ready to "charge hell with a bucket of water." Once, accompanied by a lone Ranger, he actually did charge a barracks containing 20 armed and rioting U.S. soldiers, and forced them to "put up them guns!" Another time, when a citizens' committee called for a company of Rangers to quell a mob, Captain McDonald arrived alone. When the citizens protested that only one Ranger had been sent, he replied: "Well...
...developing increasingly sophisticated new equipment. Chevrolet showed off a turbine engine last week at the Manhattan convention of the American Trucking Association, though the current high cost of turbines may delay their widespread introduction for some time. Trucks are now equipped with air conditioning, pushbutton windows, transistor radios, bucket seats and adjustable steering wheels. Most big trucks carry beds with innerspring mattresses for the alternate driver; companies are planning to add bathrooms, pantries and even TV before long...
...Falcon has been restyled into a sporty car for the family man with Mustang spirit but too many kids for bucket seats. It is almost three inches longer (184.3 in.) than the '65 version, has a long Mustang hood and a Mustang-like dropped-off trunk lid. To the Mustang-styled Falcon Futura line, a new sports coupe has been added, with wide bucket seats, 14-inch wheels and the standard Mustang engine. The Chevy II, which G.M, almost abandoned when compact sales began slumping, is lower and wider...