Word: bucket
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Dates: during 1960-1969
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Gone Gun Sights. Its '63s should indeed tide Chrysler over. The new IMPERIAL has been improved by a bolder grille and the elimination of its protruding "gunsight" taillights. The NEW YORKER has a clean and handsome new rear end, will offer luxury lovers optional bucket seats. Replacing the Dodge Lancer (which has been dropped) as the smallest Dodge is a new, intermediate-sized DART that has perky styling and peppy performance. The PLYMOUTH, which in 1962 shrank to an intermediate, has begun to grow again (to an overall length of 205 in.) and has acquired a more substantial look...
Pontiac's entry is its classy GRAND PRIX, which comes in a special iridescent blue-black, is outfitted with bucket seats and will undersell the Riviera and T-Bird by several hundred dollars. Chevrolet's answer is its Corvette STING RAY fastback hardtop. Breaking sharply with its past, the new Corvette has plush carpets, power steering and optional air conditioning -all features that will alienate true sports-car buffs, but are likely to attract many more buyers...
Pizazz, last year's big word, means jazzy touches for those who dream of owning a sports car. Pizazz includes stick shifts, grip bars on the dashboard, and bucket seats...
Tacked to bulletin boards in the sprawling Lone Star Steel plant near Daingerfield in East Texas was a folksy message to the company's 4,600 employees: "I've got a can full of worms, a bucket of minnows and a cane pole, and I'm headed for the creek bank." Thus last week did white-haired, Stetson-hatted E. B. (for Eugene Benjamin) Germany, 69, announce his retirement after 15 years as president of one of Texas' most remarkable and controversial corporations. Continuing as chairman, Germany will be replaced as Lone Star's chief...
...appeared that Ford might grab off the lion's share of an important new market. Almost by chance, however, Chevrolet dressed up some Corvairs with pizazz features to attract customers into showrooms to look at the ordinary Corvair. With that began the Monza and the "bucket seat boom" -another example of the auto buyer's old urge to upgrade the plain and the practical...