Word: buckings
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Dates: during 1950-1959
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STRIPPED-DOWN MERCURY, to be named the Medalist, will be brought out by Ford Motor Co. this month to buck increasing sales competition from fancier models of the low-priced three. Suggested list prices: $2,324 for two-door sedan, $2,390 for four-door-about $100 cheaper than lowest-priced Mercury models now on sale, and less than Ford Fairlane...
...narrow, smoky room, on a stage not quite wide enough for the show's five performers to buck without winging each other, the cast, backed by two pianos, lines out patter songs, monologues, ballads and production numbers (everyone onstage at once). The revue keeps up a two-beat pace with fast blackouts. Most lyrics are aimed at Manhattan's theater set and suburbia's bar-car sophisticates, but they are not necessarily too esoteric for the occasional Sixth Avenue Sindbad who "falls downstairs looking for the subway." Sample...
...candidate for director of the Defense Department's new Buck Rogers-minded Advanced Research Projects Agency: John A. McCone, California industrialist (shipbuilding) and onetime (1950-51) Under Secretary for Air. Defense Secretary Neil McElroy's plan is that ARPA will take charge of such new weapons systems as anti-missile missiles and, possibly, satellites themselves before they become factors in interservice rivalry. With such a charter, the ARPA boss could easily evolve into a weapons czar without any fanfare...
...Mayo Buckner, whose whole life had been spent in the institution, transition to the outside world would be tougher. In the mail came offers of two jobs and a score of places to live. Buck thought he would like to teach music. As soon as he and Superintendent Sasser agree on a place for him to go, he will be free-free, as Buck put it, "just to go out and sit in a park and listen to a good band...
...Moore, who plans to keep going in I've Got a Secret and to explore other TV areas: "I feel I will have done all I can do creatively on the morning show. If I were to continue with it, I would be doing it just for the buck. In 22 years of broadcasting, I've never worked just for a buck." Set loose to search for a buck: 94 writers, performers and other staffmen of the morning show...