Word: bucks
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Dates: during 1980-1989
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...BIGGEST BOOK FOR THE BUCK Weighing in at 7 lbs. and priced at $50, the new American edition of the French food encyclopedia Larousse Gastronomique, edited by Jenifer Harvey Lang (Crown), comes in at only 45 cents per oz., less than the price of fine veal or salmon. Rewritten and modernized in France, then translated in England and its measurements and ingredients Americanized, this essentially French work expands sections on China, Japan and the U.S. Too bad that the text and illustrations are so lackluster...
...competitive party politics and insure that candidates for public office will be those who demonstrate broad popular support, rather than those who slavishly follow the dictates of the PRI hierarchy. As it now stands, the PRI fields the slate of candidates, meaning that those public officials who dare to buck the party establishment quickly find their careers in jeopardy...
...keep their candidates away from rancorous reporters and try, ever so discreetly, to manage the news. For a movie publicist, the methods and motives are the same; only the product is different. And by orchestrating the burgeoning infotainment press, a smart flack can detonate a bigger bang for the buck. Without spending a dollar on advertising (though millions will be lavished on print and TV ads), without cozying up to a single critic (though rave reviews are nice), he can secure a client's name in people's minds. "Publicity isn't a buckshot medium," says Robert Friedman, a senior...
...variety of car manufacturers. When the fictional spokesman for Nissan--an Asian actor--stands up he blathers on in basically incomprehensible English. We are meant to see him not only as an enemy, but as a particular type of enemy. He is loud and boorish, all bug-eyes and buck teeth. It is a convenient way to deal with American fears, making Asians seem at once crude and oddly polite and subservient...
...backlash. It started with Barry Goldwater railing against Earl Warren's Supreme Court and civil rights legislation. Then, as the long hot summers blazed, Richard Nixon courted voters with a "law-and-order" harangue. Ronald Reagan kept it up with his allusions to "welfare queens" and the "strapping young buck" using food stamps to buy a T-bone steak...