Word: bucks
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Dates: during 2000-2009
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Joining Pepsi's quest for O-mentum are advertisers like Audi ("Progress is beautiful") and Ikea ("Embrace change"). Trying to make a buck off the zeitgeist is an old story, but these ads also capture a particular mood of today. America right now is like some kind of agitated subatomic particle holding two opposite charges at once: dread and excitement. Just so, these ads convey both desperation--someone, please, buy something!--and the thrilling sense that a big change is afoot in the country's mind-set. (See pictures of the best Obama inaugural merchandise...
...other hand, is not something you've seen before: a comedy with four protagonists all sharing the same body. The title character (Toni Collette) is a Kansas woman with two kids and three alternative personalities, or "alters": T, a trash-mouthed 16-year-old; Buck, a gun-loving redneck (and a dude); and Alice, a '50s-style prim housewife. Which makes for complications, as when hubby Max (John Corbett) must spurn T's advances because "Tara wouldn't like...
...average dollar spent on infrastructure ricochets into $1.59 worth of short-term growth - a bit better than aid to states or broad-based tax cuts and a lot better than tax cuts for businesses or investors - increasing food-stamp or unemployment benefits packs even more bang for the buck...
...Francesco Rutelli, the former Rome mayor and Italian Culture Minister who now heads the city council opposition, is not impressed. Rutelli says Rome's current center-right administration's ideas for expanding culture are just rehashed, low-brow plans to make a quick buck. "Gladiators at the Coliseum? Compliments for originality," he quipped. "They must have had a think tank of Nobel laureates working in secret to come up with this...
...with a $50,000 fine. Eichenaur was described by the Fort Worth Star-Telegram as the owner of a "posh hunting ranch" in the small east Texas town of Bedias. The ranch, Circle E, advertises exotic hunts and charges $12,000 or more for a large white-tail buck with record-setting antlers that trophy hunters value...