Word: buckthorn
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Dates: during 2000-2009
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When Lev Glazman, CEO of Boston-based Fresh cosmetics, was growing up in Russia, sea buckthorn berry oil was a popular home remedy his mother applied to scrapes and burns. "It helped the healing process tremendously," he says. Today it has become the star component of Fresh's newest antiaging product, Elixir Ancien. Sea buckthorn, along with a host of other arctic berries, is the miracle medicine du jour in the fast-paced world of skin care...
...arctic cranberry seed oil in Hypnotherapy, a product meant to fight the effects of stress-induced aging. And of course there's Fresh's Elixir Ancien, a face oil made by hand in a Czech monastery. Glazman says now that they have the technology down?the use of sea buckthorn oil in cosmetics requires its staining red color and noxious gasoline smell to be removed?Fresh plans to use the oil in more creams...
...every aspect of the packaging has a secondary use, from the glass bottles to the 100% postconsumer-waste boxes that are folded using origami to avoid glue: thousands of seeds are incorporated into each box so they may be planted to grow Genovese basil, amaranth flowers or a sea buckthorn tree. "It comes down to one word, respect," Onysko says. "For the earth, your employers, farmers and for yourself, not burning yourself out. If you think about things that way, it's amazing how your life starts changing...
With the Vapir, you can vaporize just about anything, you name it: tobacco, mint, coriander, dang qui, adder’s tongue, purging buckthorn, nodding wakerobin, or any other herb you might have lying around the house. Even that herb your roommate keeps in abundance in sandwich baggies at the back of his sock drawer—ostensibly for its “perfuming properties”—would work just fine. It’s doubtful the Canadian navy would let you vaporize anything on board the HMCS Saskatoon...