Word: bud
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...went to see the U.S. Olympic hockey team play Harvard at Bright Center in November you would have noticed the players wearing conspicuous "Bud" logos on their helmets. You also might have noticed kids wearing their $39 Team USA hockey jerseys with a little "Dodge" logo on the front...
...then there are the lighted signs you see when you go into an arena. In the Boston Garden, the most prominent one is the "Bud Light" sign on the main scoreboard. Not surprisingly, But Light is sold at the concession stands...
...CLASSIEST NEW STAR Spuds MacKenzie, the spokesdog in the Bud Light beer commercials and budding movie star. No contest...
However obscure Gorbachev was about his secret hardware, he left no doubt that the SDI issue was no longer an obstacle to an agreement on strategic cuts. This was a considerable concession from the Soviets, whose insistence on nipping Star Wars in the bud had led them to link SDI restrictions to the tentative wide-ranging agreements reached at the Reykjavik summit last year. Yet the Soviets have long pursued a tactic of linking and unlinking and then relinking SDI to other agreements; the idea is sure to come back to haunt a START agreement before the two leaders...
...Jessica McClure. He sure doesn't know the difference between millions and billions in a Defense Department cost-overrun story he's working on. But he knows how to shed a calculated tear on-camera during a human-interest interview. In one sense, Tom is the reverse of Bud Fox: he isn't bright, but he's smart -- smart enough to use his looks and his nice, helpful, attractive attitude to get intelligent people to push him toward stardom, so that they connive in the erosion of their ideals. He is the ultimate salesman and, Brooks suggests, the ultimate news...